Athletic apparel and footwear brand Puma is announcing yet another 30th anniversary collab with Pokémon, after recently announcing their latest Pikachu sneaker. This new drop is more extensive, launching four new sneakers themed after different Pokémon, plus some new apparel to go with them. The collection will drop at Puma’s website serving the US at 9 PM PST on April 1st.
FC Seoul, the professional South Korean football club, has announced a new collaboration with Pokémon Korea, Inc. for their opening home game of the season. The collab is advertising four main features, including free souvenirs, activities and a special opening ceremony. Plus, FC Seoul Pokémon merch is scheduled to be sold beginning in May.
The Pokémon Company has announced a new kind of Pokémon Center location, scheduled to open on April 9th in Yokohama. The new location is dubbed Pokémon Center Yokohama Satellite, and functions as a smaller branch to Yokohama’s regular Pokémon Center, which is located just a six minute walk away. This new satellite location will be in the Joinus shopping center, just outside the west exit of the Yokohama train station.
The Pokémon Company is debuting a new collection of merchandise drawing inspiration from a blooming field of flowers in spring. The collection stars Grass- and Bug-type Pokémon, especially Lurantis, Roserade, and Sunflora, and features plushes, homegoods, apparel, and more. This new floral collection will arrive at Pokémon Centers in Japan on March 21st, and to the Pokémon Center Online on March 19th.
Lots of new merchandise has been released in the lead up to the Pokémon franchise’s 30th anniversary, and this week saw even more announcements and debuts of Pokémon-themed goods. Frequent Pokémon partner Uniqlo is offering customizable Pokopia t-shirts at their locations in Japan, while Puma, another continuing collaborator, has announced their new Pikachu sneakers. Plus, Pokémon Centers worldwide have added plenty of plushes of Ditto posing as other Pokémon, available online now.
LEGO Pokémon: Long have I awaited this day. LEGO first teased an upcoming collaboration with Pokémon back in March 2025, and now the first wave of sets have hit store shelves. As a fan of Pokémon, and Bulbagarden staff’s resident Lego Maniac, I have been waiting for this day for decades.
The Pokémon Company announced a new music player during its Pokémon Presents today which is designed to look like the original Game Boy. The system will play songs and sounds from Pokémon Red and Blue using 45 different cartridges. Also inspired by Red and Blue, Pokémon Centers worldwide are offering TCG accessories and apparel based on the games’ opening sequence, available online now.
The Pokémon Company has announced a partnership with Nippon Professional Baseball (NPB), Japan’s professional baseball league, in honor of the Pokémon franchise’s 30th anniversary. This collaboration will include Pokémon appearances at some of the league’s games, special merchandise sold exclusively at the stadiums, and events and challenges in Pokémon GO.
The Pokémon Company has officially debuted the first of its 30th anniversary merchandise coming to Pokémon Centers in Japan, which has a retro look focused on the first trio of first partner Pokémon, plus Pikachu. Pikachu will also feature as a few different plushes, some inspired by its retro 1996 appearance, and some special 30th anniversary editions. All these items will arrive at Pokémon Centers in Japan and at the Pokémon Center Online in the coming few weeks.
The Pokémon Company International has dropped their latest apparel collection on the Pokémon Center websites serving the US, UK, Canada, Australia, and New Zealand. The new collab with Amsterdam-based high fashion brand JimmyPaul features jackets, bags, hats, and more available online now.
Online resale platform eBay has announced their celebration of the Pokémon franchise’s upcoming 30th anniversary: a live online auction of Pokémon merchandise representing its 30 year history, called the "30/30 Collection.” eBay advertises that all the items up for auction, which will include cards, games, apparel, and other merchandise, will start bidding at their original retail prices.
The release of Pokémon Pokopia is fast approaching, and the new cozy spin-off is getting its own collection of merchandise at Pokémon Centers in Japan. The collection features characters and environments from the game, including its humanoid Ditto player characters. The Pokopia merch collection will arrive at Pokémon Centers in Japan and at the Pokémon Center Online on March 5th, in conjunction with the game’s release.
The Pokémon Company is debuting a new collection of merchandise focused on Fighting-type Pokémon, starring favorite Fighting-types like Machamp, Croagunk, and Lucario. The “Training” collection includes plushes, stationery, and lots of apparel and accessories. New merch will arrive to Pokémon Centers in Japan on February 21st, and to the Pokémon Center Online on February 19th.
Santa Cruz and The Pokémon Company International are once again teaming up for a collection of skateboards and apparel, scheduled for release in Fall of this year. The collab celebrates the Pokémon franchise’s upcoming 30th anniversary, and offers 30 deck designs based on the most iconic Trading Card Game designs.
The “What’s Your Favorite?” campaign, celebrating 30 years of the Pokémon franchise, kicked off today with ad during Super Bowl LX. The ad features a cast of celebrities discussing their favorite Pokémon, including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko.
The Pokémon franchise’s upcoming 30th anniversary has anticipated lots of new merchandise, and The Pokémon Company International has launched their own collection, now available online at the Pokémon Center websites serving the US, Canada, New Zealand, and Australia. The new drop includes apparel, home goods, and some TCG accessories with a simple 30th anniversary design; a silhouette of Pikachu with a 3 and a 0 as the cheeks.
The Pokémon Company’s newest merch collection is based on Pokémon that are so cute they lower their opponents’ guards, including Jigglypuff, Mimikyu, and Espurr. The new drop, called “Don’t Attack Me,” has an emphasis on reversible items, and includes apparel, home goods, and lots of accessories. Don’t Attack Me will arrive at Pokémon Centers in Japan on February 7th, and to the Pokémon Center Online on February 5th.
Secretlab and The Pokémon Company International have teamed up for a special collection of Secretlab TITAN Evo gaming chairs themed around Pikachu, Eevee, and Gengar.
The Pokémon Company is expanding its collaboration with vocaloid Hatsune Miku, this time launching a collection of merchandise featuring the singer as a Pokémon Trainer specializing in each of the 18 types. Pokémon x Hatsune Miku are also adding to their catalog of songs, launching their first song of 2026 on January 28th. The new merch collection, “18 Harmony Stage,” will arrive at Pokémon Centers in Japan on January 31st, and to the Pokémon Center Online on January 29th.
The Pokémon Company is debuting some new Mega Evolution plushes today, which will be coming to Pokémon Centers in Japan beginning January 24th, and to the Pokémon Center Online on January 22nd. Meanwhile, Takara Tomy has announced a new plush as well, a classic “fat” version of Pikachu in celebration of the franchise’s 30th anniversary. The “Welcome Back!” Pikachu plush, as it's called, will be available via Takara Tomy’s website beginning February 28th.
