KelsiDavis

The Pokémon Company has released lots of merch in celebration of the franchise’s 30th anniversary this year, and even more is debuting June 18th at the Pokémon Center Online. The new merch collection includes t-shirts, keychains, magnets, and more featuring the box art of each version of every mainline Pokémon game. The Pokémon Center Online ships only within Japan, and the collection features each game’s box art as it appeared in Japan.

Pokémon Center Singapore, located inside Jewel Changi Airport, has been closed since April 1st for its first major renovation project. The store has now announced its reopening date, as well as revealing its new logo featuring Solgaleo, a collection of commemorative merch for the new opening, and a sneak peak inside the new store. The newly renovated store will reopen on July 1st, though entry will be restricted for the first five days of opening with a queue and ticket system.

The Pokémon Company is continuing their special 30th anniversary merchandise series, Timeless Adventure, now debuting a collection themed after Sinnoh after first visiting Kanto, Johto, and Hoenn. The Sinnoh drop is a bit small for a Pokémon Center collection, and like some of the previous Timeless Adventure sets, will only be available via the Pokémon Center Online for customers in Japan, beginning June 4th. The Sinnoh Timeless Adventure merch has a “meeting” theme, with art depicting the Gen IV starters and Pikachu greeting each other outside the Pick a Peck of Colors Flower Shop. As mentioned, this collection is a little small, containing only five pieces. A file folder will retail for ¥495 ($3.11), a sticker set retails for ¥770 ($4.83 USD), an acrylic decor block retails for ¥2,860 ($17.95 USD), and an acrylic keychain will be ¥935 ($5.87 USD). A souvenir box of rolled cookies is the only item that will be available in-store at Pokémon Centers in Japan, and will retail for...

The Pokémon Company International (TPCi) is partnering with two major entertainment experience companies, Moment Factory and Mitsui Fudosan, for a new Pokémon project scheduled to debut in Europe in Spring of 2027. Very little about the new project has been revealed, other than it will be an immersive Pokémon experience combining the entertainment expertise of the partnered companies. After its debut in Europe, the project is expected to tour multiple regions.

The first wave of Target’s special 30th anniversary Pokémon collection had its highly anticipated (and somewhat chaotic) debut on May 3rd, and now the retail giant is showing off all the new items coming in the second wave. The new drop will have a bigger focus on summery items, including beach towels and toys, but will also have plenty of apparel like the first wave. The second wave is expected to arrive in-store on June 6th and online at Target’s website on June 7th.

The Pokémon Company is debuting their latest merchandise collection, もぐもぐウォッチング！ (loosely, Munch Munch Watching!), which features different Pokémon eating their snacks. The collection features unique plushes, plenty of home goods, accessories, and stationery. The new merch will arrive at Pokémon Centers in Japan on May 30th, and at the Pokémon Center Online on May 28th.

As announced earlier this year, the Pokémon Fossil Museum will be making its debut in North America at The Field Museum of Natural Science in Chicago this weekend. In addition, the Pokémon Center website has announced a variety of new merch in celebration of the exhibit, which is available online now. Merch is expected to be in high demand, and includes a plush, apparel, TCG accessories, and more.

Japan-based streetwear brand Human Made is continuing to collab with The Pokémon Company, launching a new collection which is slightly larger than their first. The new drop stars Farfetch’d, Magikarp, and Pikachu on a variety of apparel, accessories, and home goods. This collection will be available via Human Made’s website, which ships worldwide, and at Human Made locations in Japan and South Korea beginning May 23rd.

The Pokémon Company’s disaster relief program, Pokémon With You, has announced two construction projects in an effort to revitalize Noto Peninsula, after the area suffered a major earthquake in January of 2024. The first, a Pokémon-themed footbath, held its opening ceremony this week, restoring part of the previously damaged Yuttari Park. The bigger project will be the renovation and reopening of Noto Satoyama Airport, decorated with Pokémon from top to bottom, as “Noto Satoyama Pokémon With You Airport” this coming July.

Pokémon’s next mainline game, Winds and Waves, is still pretty far away from its release date in 2027, but The Pokémon Company is giving fans a look at the making of the game’s main theme. A new video is showing off behind-the-scenes footage of a performance by NHK Symphony Orchestra, who recorded the song as it will appear in the new games.

The Pokémon Company International is previewing their latest publication, the Pokémon Deluxe Character Guide, which will be available at major retailers and at the Pokémon Center websites serving the US, UK, and Canada beginning August 25th of this year. The full-color guide features every Pokémon from Kanto to Paldea, drawing from Pokémon animation, games, and the TCG. A limited edition box set will also be available, which will include the book, art prints, an exclusive TCG playmat, and more.

Following their first collection of 30th anniversary merch this year, Japan-based retailer Uniqlo is launching a new line inspired by Generation I pixel art. Uniqlo’s sister store, GU, is also debuting a 30th anniversary collection, this one with a seafaring, summery theme. Both collections are currently expected to launch only in Japan, though may make their way to the US or UK at a later date as Uniqlo’s previous Pokémon collections have. Uniqlo’s new Pokémon merch will arrive in late July, and GU’s on May 22nd.

Major news for Pokémon fans in Thailand was announced today, as the first ever Thai location of a Pokémon Center has been scheduled to open sometime this year. This will be the third Pokémon Center currently located outside Japan, joining branches in Singapore and Taipei, Taiwan. While its exact opening date is still forthcoming, the store will be opening in CentralWorld, the ninth largest shopping center in the world, located in central Bangkok.

The big Pokémon 30th anniversary event scheduled for South Korea is the Pokémon Mega Festa, a title which encompasses several different celebrations including themed areas, merchandise, athletic events, and tie-ins with Pokémon GO. One of the introductory events for Mega Festa’s opening day, May 1st, was a Pokémon GO stamp rally with a Pokémon TCG card as the completion prize. The event has been suddenly cancelled due to large crowds flooding into the Pokémon Secret Forest, in Seoul Forest Park in the Seongdong District of Seoul.

Japanese coffee brand BOSS has announced their latest collab with The Pokémon Company, debuting lots of limited-edition merchandise like t-shirts, jackets, acrylic charms, and, of course, Pokémon-themed coffees. Most merch is available via lottery, with customers gaining entries to win by purchasing the Pokémon coffees. The new can designs will be available and the lotteries will open on June 1st, with the promotions ending August 31st. This collab is only available for customers in Japan.

The Pokémon Company is continuing its Timeless Adventure series of merchandise, this time debuting a collection starring Pikachu and the Gen III starters. The new collection features stationery, tableware, and the centerpiece, a Quagsire side table. Hoenn’s Timeless Adventure merch will arrive only at the Pokémon Center Online for customers in Japan on May 14th. It is not expected to be available at any in-store locations upon release.

Elious, the creator behind the PokéNational series, has recently uploaded a video explaining to fans that the PokéNational channel is scheduled to be terminated by YouTube seven days after April 25th. Nintendo of America (NOA) has issued at least 20 copyright strikes against videos on the channel, triggering YouTube’s policy of terminating a channel after three unresolved copyright strikes. While some avenues of recourse are available for the creator, they have expressed the severity of the situation: “Yeah, I’m one guy. This is Nintendo of America.”

Police in Vancouver, Canada, have arrested three teenage boys in connection with a violent Pokémon card robbery that occurred the night of Tuesday, April 22nd. Police say the victim met up with the teens shortly after 8 PM, after agreeing to the sale via Facebook Marketplace. The boys then allegedly used bear-spray on the seller and robbed him of the cards. The suspects fled the scene, and only one of the cards has been recovered.

The Pokémon Company is debuting the second round of “Timeless Adventure” merchandise in celebration of the franchise’s 30th anniversary, this time themed after singing. This Johto-focused drop follows the first round of Timeless Adventure merch, which featured the Kanto starters in a retro style. The new line will arrive, unusually, only at the Pokémon Center Online serving customers in Japan on April 23rd. It is not expected to be available at any in-store locations upon release.

Pokémon Local Acts has announced six new Poké Lids to be installed in late April in Ishikawa Prefecture in Japan. Poké Lids are donations from The Pokémon Company to prefectures, and along with events and merchandise hosted by Pokémon Local Acts, are intended to encourage tourism to various areas of Japan.