Merchandise

Santa Cruz and The Pokémon Company International are once again teaming up for a collection of skateboards and apparel, scheduled for release in Fall of this year. The collab celebrates the Pokémon franchise’s upcoming 30th anniversary, and offers 30 deck designs based on the most iconic Trading Card Game designs.

The “What’s Your Favorite?” campaign, celebrating 30 years of the Pokémon franchise, kicked off today with ad during Super Bowl LX. The ad features a cast of celebrities discussing their favorite Pokémon, including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko.

The Pokémon franchise’s upcoming 30th anniversary has anticipated lots of new merchandise, and The Pokémon Company International has launched their own collection, now available online at the Pokémon Center websites serving the US, Canada, New Zealand, and Australia. The new drop includes apparel, home goods, and some TCG accessories with a simple 30th anniversary design; a silhouette of Pikachu with a 3 and a 0 as the cheeks.

The Pokémon Company’s newest merch collection is based on Pokémon that are so cute they lower their opponents’ guards, including Jigglypuff, Mimikyu, and Espurr. The new drop, called “Don’t Attack Me,” has an emphasis on reversible items, and includes apparel, home goods, and lots of accessories. Don’t Attack Me will arrive at Pokémon Centers in Japan on February 7th, and to the Pokémon Center Online on February 5th.

Secretlab and The Pokémon Company International have teamed up for a special collection of Secretlab TITAN Evo gaming chairs themed around Pikachu, Eevee, and Gengar.

The Pokémon Company is expanding its collaboration with vocaloid Hatsune Miku, this time launching a collection of merchandise featuring the singer as a Pokémon Trainer specializing in each of the 18 types. Pokémon x Hatsune Miku are also adding to their catalog of songs, launching their first song of 2026 on January 28th. The new merch collection, “18 Harmony Stage,” will arrive at Pokémon Centers in Japan on January 31st, and to the Pokémon Center Online on January 29th.

The Pokémon Company is debuting some new Mega Evolution plushes today, which will be coming to Pokémon Centers in Japan beginning January 24th, and to the Pokémon Center Online on January 22nd. Meanwhile, Takara Tomy has announced a new plush as well, a classic “fat” version of Pikachu in celebration of the franchise’s 30th anniversary. The “Welcome Back!” Pikachu plush, as it's called, will be available via Takara Tomy’s website beginning February 28th.

Today, The LEGO Group and The Pokémon Company announced the first LEGO Pokémon sets, as part of a collaboration first teased during March last year. The three main sets revealed today include models of Eevee, Pikachu, and the fully-evolved forms of the Kanto first partner Pokémon. These three sets are all primarily for display, with age ratings of 18+. All of these sets are available for pre-order starting today from both LEGO.com and Pokémon Center, and are slated for release on Pokémon Day, February 27th.

The Pokémon Company is showing off their latest merchandise drop, a small patchwork-style collection starring Pikachu. The “Pikachu’s Sweet Delivery” mini collection will be arriving to Pokémon Centers in Japan on January 17th, and to the Pokémon Center Online on January 15th.

The Pokémon pop-up shop coming to the Natural History Museum of London has announced several new details surrounding the project, including the theme of the merchandise and a special TCG card available as a gift with purchase. Tickets to the pop-up, which were free, are completely sold out, but some merchandise will be available via other avenues, including online.

Build-A-Bear Workshop’s first new Pokémon plush of the year has arrived. The ever-growing Pokémon line now includes their latest addition, Ponyta, available online now at Build-A-Bear’s website, shipping to most places internationally including the UK and Canada.

The Pokémon Company is debuting a very pastel new collection themed after Pokémon daydreaming of their evolutions, including plushes that have little plush toys of their own. The “Little Daydream” collection will arrive at Pokémon Centers in Japan on January 10th, and to the Pokémon Center Online on January 8th. On top of that, The Pokémon Company is adding four new plushes to their popular Comfy Friends line, arriving at Pokémon Centers in Japan on January 17th, and to the Pokémon Center Online on January 15th.

Japan-based clothing retailer Uniqlo is previewing a new collab with The Pokémon Company, in celebration of the 30th anniversary of Pokémon Red and Green’s release in Japan. Pokémon Day 2026 is coming up on February 27th, and to mark the occasion, Uniqlo’s graphic tee imprint, UT, will be debuting t-shirts in kid’s and adult’s sizes inspired by watercolor artwork from the early days of the Pokémon franchise.

The Pokémon Company International is once again partnering with King Ice, the LA-based streetwear company who debuted their first Pokémon jewelry collab in 2024. There are eight new pieces available in the latest drop, four of which are Poké Balls and four of which are Pokémon. Some items are available now on King Ice’s website, and some pieces are available only for preorder.

Previously written and published in Japanese, the full-color Pokécology: An Illustrated Guide to Pokémon Ecology book is receiving an English-language edition scheduled to be released on April 21st, 2026. The book contains a “new perspective” on Pokémon, exploring their characteristics, lifestyles, and environments, based on information in the Pokédex. Preorders are open now at major book retailers in the US and Canada.

The Pokémon Company is debuting a few new plush Pokémon based on their appearance in the Pokémon Friends game, which launched for Nintendo Switch, iOS, and Android earlier this year. The new plushes will be arriving at Pokémon Centers in Japan beginning December 20th, and to the Pokémon Center Online on December 18th.

The Pokémon Company has announced a small collection of plushes that have a smooth, glittery texture, which will be arriving at Pokémon Centers in Japan beginning on December 13th, and to the Pokémon Center Online on December 11th. Meanwhile, The Pokémon Company International is continuing to collab with The Wand Company for collectors’ quality Poké Ball replicas, this time debuting a new Safari Ball, available online now at the Pokémon Center websites serving the US and Canada.

The Pokémon Company has announced their latest merchandise collection, Pika Pika Mart, which imagines what a supermarket in the world of Pokémon might look like. The Pokémon Company is also announcing a new lineup of mini plushes designed to fit in the palm of the hand. Both these new collections will arrive at Pokémon Centers in Japan beginning December 6th, and at the Pokémon Center online on December 4th.

The Pokémon Company is debuting a selection of new merch for the upcoming winter holidays, which includes plenty designed to be given as gifts and some festive decor. Each piece in this list will be available at Pokémon Centers in Japan and at the Pokémon Center Online, most arriving in late November.

The Pokémon Company has announced a new merch collection starring Eevee and all its evolutions, which includes plushes, apparel, accessories, homegoods, and more with a vintage flair. The collection will arrive at Pokémon Centers in Japan on November 21st, and to the Pokémon Center Online on November 19th.