BOSS Coffee launching Part 2 of their Pokémon 30th anniversary collab, with new Pokémon-themed coffees and apparel

Japanese coffee brand BOSS has announced a second round of special-edition Pokémon coffees and merchandise, after launching the first part of their 30th anniversary collab last April. The new drop features even more BOSS products getting the Pokémon makeover, plus denim jackets, t-shirts, and a giant Clodsire floor cushion. Merch is available via lottery, with customers gaining entries to win by purchasing the Pokémon coffees. The new can designs will arrive on September 1st, only available for customers in Japan.

Just like in Part 1 of the collab, all five regular flavors of BOSS coffee available in Japan (Rainbow Mountain Blend, Luxurious Slightly Sweet, Unsweetened Black, Cafe au Lait, and Premium Boss Slightly Sweet) will be getting Pokémon designs. This time, the cans feature Pokédex-style art of a pair of Pikachu and all the starters from Gens VI through IX. In addition, the Cafe au Lait flavor will be getting a "flavor renewal" along with the new packaging.

BOSS’s craft coffee collection is also getting new Pokémon labels for this promotion, with the three flavors getting new “Relaxing with Pokémon” theming. Craft Boss Black labels will feature Psyduck, Munchlax, and Clodsire; Craft Boss Latte will feature Johtonian Quagsire, Audino, and Alcremie; and Craft Boss Italiano Unsweetened will feature Swablu, Goomy, and Rowlet.

BOSS is using this collab to announce a new flavor, Veteran's Mildly Sweetened Coffee, the labels for which will feature Venusaur, Blastoise, or Charizard. Customers who purchase any of the Pokémon-themed single cans of coffee can scan a QR code and enter to be one of 1,500 winners of 30th anniversary t-shirts. There are 4 possible t-shirt designs, each featuring one of the later Gens’ starters along with their footprints. An additional 98,500 entrants will win ¥10 (approximately .06¢ USD) worth of GiftPay Points. The t-shirt lottery opens August 31st and closes January 31st, 2027.

Customers who purchase multipacks of coffee from BOSS can enter to win one of three different denim jackets, each with a 30th anniversary design featuring Venusaur, Blastoise, or Charizard. Each jacket will have five winners, and an additional 3,000 winners will receive a BOSS Coffee-themed QUO card preloaded with ¥1,500 ($9.16 USD). The jacket lottery opens on August 31st and ends on November 26th.

The final lottery will have two halves and take place via BOSS Coffee’s official X (formerly Twitter) account. Those who follow BOSS and retweet the designated tweet will be entered to win one of two prizes. Entrants from September 1st to September 14th can be one of five winners to receive a Psyduck pillow shaped like its confused thought bubble. Entrants from September 18th to October 1st can be one of five winners to receive a giant Clodsire floor cushion.

Lottery prizes are also only available to winners in Japan. None of the merch this time around is available for direct purchase, besides the coffees.