The Pokémon Company International has announced that its special Pokémon tour bus will be touring a selection of Smyths Toys Superstore locations across the UK between May 27th and June 2nd, offering a range of activities to entertain younger fans, as well as a selection of Pokémon merchandise for purchase including several exclusive Pokémon TCG products. The tour will visit Hedge End on May 27th, Milton Keynes on May 28th, Norwich on May 29th, Mansfield on May 30th, York on May 31st, Hull on June 1st, and Leeds on June 2nd.

In a shocking announcement, the team at Original Stitch, have announced that their company will be closing its doors permanently, with final orders closing online on June 11th, at 7pm (PST). This closure impacts all of the company's brands, including the popular Pokémon Shirts.

The Pokémon Company International and Bear Walker are once again partnering for a new series of limited edition Pokémon-themed skateboards. This latest collection, currently available exclusively from Pokémon Center UK, features the three Johto starter Pokémon, Chikorita, Cyndaquil and Totodile. Each design is limited to a total of 250 units.

The Pokémon Company has launched a new Theme for the LINE app called Pokémon Coquelicot, featuring Eevee surrounded by various a plethora of flowers including mimosas, baby blue eyes, and the titular coquelicots. It can be purchased in the LINE shop for ￥370 in Japan, or in other countries at the local currency equivalent of the USD$2.99 price tier.

The 2023 Pokémon Europe International Championships will be held from April 14th to 16th at the enormous ExCeL London event center in England, featuring competitions for the Pokémon Trading Card Game, the Pokémon Scarlet and Violet video games, Pokémon UNITE, and Pokémon GO. As with the 2022 Pokemon World Championships which were also held at ExCeL Longdon, a pop-up Pokémon Center store will be available at the event, selling a wide variety of Pokémon products, including a range of items themed around the International Championships.

A brand new art exhibit has debuted in the Japanese National Crafts Museum in Kanagawa, Ishikawa Prefecture. The Pokémon × Kogei: Playful Encounters of Art and Japanese Craft exhibit features the work of 20 individuals, from living national treasures to young rising stars, taking shape as pottery, attire, metalwork, and other Japanese crafts. The exhibit runs from March 21st until June 11th, 2023, excluding Mondays. There are about 70 works, featuring Pokémon from Generations 1-8.

The Pokémon Company has launched a new Theme for the LINE app called "Pokémon Seasons Pink", featuring a plethora of popular pink Pokémon including Jigglypuff, Clefairy, Sylveon and Mew.

Funko, in collaboration with The Pokémon Company International, has officially released a new pearlescent variant of the 353 Pikachu figure from the Pop! Games subset of Funko's Pop! line of vinyl figures. The figure is the first in a line dedicated to the pearlescent design, all of which will be available exclusively via the Pokémon Center online store in the US, Canada, and UK.

The massive success of the Pokémon franchise has been recognised once again by NPD, with The Pokémon Company International receiving multiple awards last month at Spielwarenmesse, the Nuremberg International Toy Fair. In addition to winning Global Top Toy Property of the Year, Pokémon also won the Europe’s Top Gaining Property Total Toys and Europe’s Top Gaining Property Games & Puzzles awards.

In a sudden shadow-drop for Pokémon Day, the Pokémon Company has announced the launch of the Pokémon Game Sound Library, allowing fans to download music and musical scores from the Pokémon video game series at zero cost, for non-commercial personal use only.

As part of today's live stream for the Japanese Pokémon Trading Card Game Champion's League, a new ex Starter Set based on Pikachu and Pawmot was announced for the first time. What arguably stole the show however wasn't reveals of new cards from this set, but the appearance of a unique new Pikachu plush deck case. The starter set and deck box will be released together in Japan on March 24th, and can be purchased either separately, for 1,800円 and 1595円 respectively, or together in a special bundle for 3,580円.

Kotobukiya's amazing Arceus figure is now available available for order from Pokémon Center in the United States, Canada, and the United Kingdom. This figure displays Arceus in the middle of performing a Judgement attack, destroying the landscape of the Spear Pillar around it on the figure's stunning diorama base.

Continuing their collaboration with The Pokémon Company International, The Wand Company has announced four new Poké Ball varities that will be coming to their range of Poké Ball replicas in 2023. In addition to the Love Ball, fans this year will also be able to get their hands on replicas of the Dive Ball, Net Ball, and Luxury Ball. All of The Wand Company's Die-Cast Poké Ball Replicas feature proximity and motion-sensing, making the balls glow with multicolored lights when they are picked up, and include a stainless steel ring for display. Each ball is also packaged in it's own uniquely numbered presentation case.

The Pokémon Company has launched a new Theme for the LINE app called "Pokémon Seasons White". It features Piplup and a plethora of Ice-type Pokémon: Alolan Vulpix, Spheal, Glaceon, Cubchoo, Galarian Darumaka, Vanillite, and Snom.

The Pokémon Company has launched a new set of animated stickers for the LINE app titled "POKÉMOOOVE!". The set can be purchased from the LINE Store for 250¥, or 100 LINE coins, for users in Japan only. The set features the Paldea First-Partner Pokémon Sprigatito, Fuecoco, and Quaxly, alongside a variety of different Pokémon including Pikachu, Magnemite, and Rowlet.

The Pokémon Company International and internationally renowned singer-songwriter and musician Ed Sheeran have announced a special collaboration for a new song that will be featured in-game in the upcoming Pokémon Scarlet and Pokémon Violet games. Celestial is available for download now from the iTunes Store, and for streaming via Spotify, Apple Music, YouTube, and Amazon Music.

Universal Music Japan will tomorrow launch their new Pokémon Music Collective project with the release of 「うたう」 ("utau", meaning "sing"), a new single from popular young TikTok artist imase. From midnight Wednesday, the song will be available for download from the iTunes Store, and for streaming via Apple Music, Spotify, Amazon Music, Deezer, and Soundcloud.

McDonald's stores in Singapore have partnered with The Pokémon Company International to release several food items with Pokémon packaging during September. The latest addition to this collaboration is a special Pikachu Carrier, which can be purchased at participating stores for SGD$12.90 when purchased together with a Family Meal, a Feast Meal, an Extra Value Meal, or with two Value Meals.

As part of a celebration of the Japanese Tsukimi (月見 "moon viewing") festival, Pokémon Center stores in Japan are distributing code cards to redeem Clefairy in-game. To receive a code card, one have to do a "Clefairy Fingers Dance" to the store staff. Additionally, a "Mid-Autumn Full Moon Special Program" will be broadcast live on Weathernews LiVE on September 10th, from 9pm to 10pm (JST). During the program, viewers will watch the moon together with the host and Clefairy. Those watching the broadcast will be able to submit images featuring the moon and Clefairy via the "Weather Report" in the "Weather News" app, with 20 winners receiving Clefairy goods.

Alongside their ongoing Pokémon Happy Meal promotion, McDonalds in Singapore have partnered with The Pokémon Company International to release several food items with Pokémon packaging during September. This includes a re-release of the popular McPepper, which disappeared from the fast food chain’s menu last September, less than a month after it was first launched.